“Unleash Your Full Potential By Becoming The Best Version of Yourself” — Neeraj Kataria 2.0

Neeraj Kataria
4 min readMay 7, 2021


Hello Friends -

Hope you all are doing great.

I am Sumit working as a freelance journalist for XXX agency and the reason behind writing this article lies in the title itself. Let me shed some light on it.

Just when got up today (08.12.2027) morning and was ready to leave for the office, I received the notification about my childhood friend’s birthday. I was excited to meet and give him a surprise. I phoned and wished him, and as it had been ages since we met last, we decided to catch up at Project Café around 5 pm.

I reached Project Café around 4:45 pm and was waiting for him to arrive. Suddenly a person arrived in a luxurious sedan, and to my astonishment, he was none other than the person I was waiting for. It was an indescribable feeling to see my friend as a completely different person.

We had a great conversation over a cup of coffee, and I gifted him a copy of my book which he was a part of that I had published a few days back.

That enlightening conversation drove me to pen this article.

First, let me give you a small introduction about him. His name is Neeraj Kataria and he is born and brought up in Ahmedabad, Gujarat. He is Software Engineer by Profession and a Successful Entrepreneur now.

After completing his graduation, he worked as a Software Developer in MNC for six years after which he quit his job to pursue his passion. He developed a product in the Ed-tech sector but unfortunately, it didn’t work out due to marketing challenges. He noticed that the majority of expenses incurred were in printing, product packaging, branding, and advertisement. He later researched marketing statistics and expenditure patterns of different companies and found that companies were spending around 20% to 30% of their revenue in this segment. He somehow developed an interest in the printing, packaging, and branding business and it was by the end of the year 2018, he started his business in the same vertical. Without having much knowledge about the field and with very low investment, it took a lot of time for him to streamline it but with his hard work and dedication, he managed to get clients and started generating revenue. There were many challenges and obstacles that he faced as it was already a defined path and there were many old and strong players in the same segment. He somehow managed to survive in a competitive market but in the year 2020, his business was most affected by the pandemic. It was during that time he realized the importance of online presence and passive income.

Being from a technical background, he thought to himself that there could be something he could do in his business using his technical skills in conjunction with Digital Marketing. Taking his business online and generating passive income was the need of the hour for him, but he didn’t have proper knowledge on how to do it. He started hunting on the web for the courses and the mentor who can give him proper guidance. Later in April 2021, he came across a program called DDIP that caught his attention. He joined the program with a positive attitude and it was a game-changer for him. He didn’t just acquire new skills from his mentor but also a proper vision and a completely new mindset. He started implementing it with a proper approach which not only took his business online but helps him today to generate revenue of more than 8cr per annum.

Apart from this, he has a passive stream of income via affiliate marketing and digital mentorship. He is very thankful to all his mentors especially Deepak Sir and Sneh Sir who opened his eyes to new stages of opportunity and strength.

Let me summarize a few of his key points, to sum up, the article:-


“If you put your mind and heart to it, there’s nothing you can’t do.” — Under the proper guidance and with a clear vision, he put his greatest possible efforts to reach his goal.

“Don’t Market To Your Customers: Educate Them Instead”. Although it may sound strange, educating your customer/client should be the centerpiece of your marketing strategy. — He says that he always kept this point in mind, he was not only interested to close the deal but to win the trust of his clients and that is why he would always educate them about the best possible option that would suit their requirement.

Lastly, he credits his success to the DDIP course for the way it’s structured and organized compared to traditional courses, and of course, cashback was also a thing that was one step ahead of other courses. He is very grateful to his mentor Deepak Sir for the same.